I discovered the parable of the Mexican Fisherman in 2010, a few years into the creation of my jungle lodge. This simple story triggered a tremendous ah-ha moment for me and has since become a cornerstone philosophy for wildpreneurs. Gracias to my Mexican amigos for sharing your wisdom with me! The passage below is sourced from Courtney Carver at Be More With Less.

An American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked.  Inside the small boat were several large yellowfin tuna.  The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.